Som

I began life in Yorba Linda, California. I have lived in Southern California ever since. I graduated from University of California at Riverside (UCR) in 2006 with a B.A. in Economics & Law & a Math minor. Ever since I was 18 I've had some pretty diverse marketing experiences. For years I helped my family friend in his DJing/ Sound & Lighting for events business. Every so often he hosted club and flier party events, and that's where I got my first hand experience in creating, passing out, and distributing flier ads, and using word of mouth to promote parties. I got to see and be apart of the whole process from start to finish. It was the start of my marketing education. I didn't pay too much attention at the time, but all the I learned stayed in the back of my head. Then I begin working in banking after I graduated from UCR, and learned a few things from working with marketing, despite not being in the marketing department itself. My projects often placed me with marketing and working with marketing metrics, and the mathematical analysis that came with it hooked me. How they tracked results, the cost of marketing per increase in sales, the "make banking more exciting and intriguing" wing, customer surveys, all had my full attention. Being a wanna be braniac math nerd, I spent hours on end dealing with marketing metrics. It was my first eye opener to the trials tribulations of mass marketing. I got to learn alot of things, and even used my earlier flier distribution experience to improve a direct deposit ad that was making the customer service look bad, and the marketing department seemed to agree. After leaving banking (you know, that little, um, "dent" in 2008) I figured I try math tutoring on my own, since I did it part time (for a company) in college. I knew early on that if I was ever gonna stand a chance against those established tutoring companies, freelance professors and retired engineers with 5000+ years of experience more than me, I better figure out how to market myself quick, and it better be damn good! I started picking up marketing books, joining business forums, read case studies, basically making it into a useful hobbie. I learned some very counter-intuitive and unconventional marketing ideas, some that go completely against the common marketing ideas of today. But here's the weird thing... some of them worked instantly well! disturbingly well... I applied some of principles into my tutoring ads, and soon enough, the number of calls for tutoring "gigs" skyrocketed! So I kept digging for more jewels of wisdom, and the deeper I dig in, the more counter-intuitive, yet oh so obvious it gets. The funny thing is, few marketers even use these ideas, and the writers of the books knew it too. I say about 90%- 95% of marketers out there have no idea what really works and what doesn't work (and that includes alot of marketing agencies out there), so anyone who uses these gets a huge advantage in business and sales. I decided to keep track of my marketing experiences and readings, record what i learned works for me and what doesn't, and record any good techniques I discover. That's why I'm writing this blog, so test out what I say before asking or telling other people. You'll probably be tempted to keep it secret though when you see the results for your business :)